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SmartCompany, Australia's top resource for entrepreneurs, offers expert insights on how AI is reshaping content creation, decision-making, and more.
This article helps readers discover the transformative power of AI and digital tools in marketing.
Learn about the evolving landscape of marketing and explore real-world applications that can propel your business forward.
Lana Weal’s Contribution:
“Over the next few years, we’re going to see major disruptions surrounding digital tools and AI in relation to how marketers work and content is created. Digital tools have been powering online businesses for decades already, and their capabilities are rapidly improving. AI is speeding everything up and is saving lots of time for people who know how to use it, but we’re still in the beginning stages.
The main tasks I see founders use AI tools for are automating repetitive tasks, breaking down insights from data, creating content, or using it to support their decision-making processes. But the results created by AI depend on the inputs the tool is working with.
Despite this, AI is completely changing required work within marketing teams, removing barriers to entry, and altering the way users engage with marketing too. We’re already seeing a change in how we use organic search and the rise of voice assistant AI tools. SEO and organic search are rapidly changing too.
Some of the best use cases for AI and digital tools come from business owners solving a problem for their customers, which becomes an opportunity to showcase this and generate attention for your brand.
The applications and possibilities for technology and AI in business and marketing are endless. However, because there are so many opportunities it can be overwhelming for business owners who don’t know the return on their time, effort, and monetary investments. The success of AI really relies on the individual business owner, their access to tools, and their willingness to learn how to use them.”
