Marketing Tools & Resources
SEO
Moz Free Resources - highly recommend creating a free account, adding websites you're hosting / involved with to the Link Explorer, and see what improvements you can make,
Moz complete guide - if you manage to read most of these chapters, you'll be an SEO expert in no time!
Moz One hour SEO - learn the main principles in only an hour! EPIC!
Moz Whiteboard Fridays - these are my favourite as the presenters are always super enthusiastic about SEO and break down specific areas of SEO.
Google Trends - find out how popular a keyword is and its related topics.
Page Speed test - test your website to see what you can do to improve your page load time. Users will leave your website in seconds if your website doesn’t load quickly. A very important factor for SEO.
Google Algorithm timeline - learn the history of SEO and how more factors have been considered over time.
Screaming Frog - a website crawler, that allows you to crawl websites’ URLs to analyse & audit technical & onsite SEO.
Mailchimp - free version allows one audience with 2,000 contacts.
Hubspot - ultimate email marketing guide.
WRITING
HemingwayApp - copy your writing into this tool and be guided to make it more readable.
PR
LaunchLink - PR studio for startups in Australia & the US
Podcasts
Open the Pod Bay Doors by Innovation Bay - interviews and news segments with leaders in the startup, tech and investment industries.
Humans of Purpose - 160+ episodes with business leaders in impact, social entrepreneurship purpose-driven leaders across the business, philanthropic and community sectors.
StartUp Creative by Kaylene Langford - extraordinary stories with other founders and a wealth of advice for those starting a new business.
Launch Vic - Scale Up Melbourne podcast - three seasons with Culture Amp, Redbubble and Envato.
Design
Pexels - the best stock photos.
Canva - the design tool anyone can use.
Bugherd - feedback tools for websites.
Startups
Startup Vic - links to co-working spaces, accelerators and investors.
Launch Vic - funding, programs and events to support start founders.
Pitch Deck - StartupU.io is BlueChilli’s a free online course to create your perfect pitch deck (tip: click through to the end of the course to see the full final pitch deck).
COVID19 Stimulis checker by Luna + Josef - use this chatbot to find out about the Boosting Female Founders Initiative, Jobkeeper Payment, PAYG Cashflow Boost, NSW MVP Grants and City of Melbourne - COVID-19 Business Grants.
INVESTMENT
Australian Investor landscape by AirTree - a resource of contact details of angel investors, VCs, accelerators and other helpful materials.
NZ VC landscape - a list of individual investors in New Zealand collated by Blackbird VC.
Misc
Gmail shortcuts that save you time.
Wellbeing
Pioneera - slack bot integrated chatbot that help prevent stress at the workplace.