Wondering how to approach SEO in 2024? 

While these two concepts aren’t ranking factors that impact where your website appears in the search results…. 

They are useful concepts to help you create really great quality content - that your potential customers actually want to read! 

Here’s a super helpful article from last year which deep dives into two crucial concepts to help improve your SEO: 

E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness 

Showcasing how you’re the best person to share insights on your topic - you’ve got the experience, expertise, authority and trust to be able to be this expert.

YMYL: Your Money or Your Life

Refers to those important pages and websites on the internet that help make your everyday life, finances, wellness or other events that make life better.

It’s 2024 now, and while there’s lots impacting organic search (AI, voice search, mobile search, etc) - there are some key basics which haven’t changed.

This is an epic article that goes through in detail what you can do to up-level your content this year.

Read more in SEMRush with Rachel Handley

EXCRPT FROM THE ARTICLE:

What Is E-E-A-T?

E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is part of Google’s Search Quality Rater Guidelines—the handbook that real people use to evaluate the quality of search results.

These people are known as Quality Raters. And their feedback helps Google measure the success of its algorithm updates.

E-E-A-T is not a direct Google ranking factor. But Google wants to serve results with strong E-E-A-T. So, it is an important concept in SEO.

Plus, high E-E-A-T can improve user trust. And lead to more conversions on your site.

…….

What Is YMYL?

YMYL (Your Money or Your Life) topics could significantly impact readers’ health, financial stability, safety, or well-being. Common YMYL topics include finance, medicine, and current events.

E-E-A-T is important for YMYL SEO because misinformation on such topics can cause harm to the following:

• The person viewing the content

• Others affected by the person who viewed the content

• Groups of people affected by the actions of those who viewed the content