Why ChatGPT Can't Replace Humans: Insights from Lana Weal's Masterclass with One Roof
At the end of 2023, I was invited for the opportunity to present in front of the One Roof community of women business leaders all about: “How to Create Content with ChatGPT and AI!”
ChatGPT cannot replace humans... but it can definitely help improve the content creation process - and it can save us a few face palms!
I love sharing what I know and attempting to make the marketing beast easier for founders. Tools like ChatGPT and AI can certainly help create a few shortcuts for founders.
My goals for the session was to support business owners to learn how to use tools to make life easier for them including:
Important content types 📝
Pros + cons of ChatGPT 🤖
Useful prompts ✅
No-code + AI tools for SEO + content like Semrush, Ahrefs, Jotform, Jasper AI, Opus Clip and of course the magic of Canva ⚒️
Repurposing content 📲
During the Masterclass, I shared:
The most important content types for your business to create. 💡
What you need to know about ChatGPT including the pros and the cons. ✅
Useful ChatGPT prompts you can use to help create engaging content. 💻
The best no-code and AI tools to support your SEO and content creation efforts. 🛠️
How to quickly create great content that can be repurposed across platforms. ⏲️
How these tools can make your business life easier. 🌴
Key lessons for attendees?
Use AI as an enhancement tool for inspiration and assistance. 💡
Use AI for things you're not good at. 🦾
Content creation with ChatGPT is like baking. You need to bring the right ingredients (input) and recipe instructions (a clear brief) to get the best insights from the tools (output). 👩🏻🍳
There are many opportunities to leverage AI when it comes to marketing and creating content including: Exploring brand voice, market research, ideation, email sequences, planning, pitching, and more. 🌟
Perfecting your prompt is half the battle. Ask ChatGPT to act in a role you need support with E.g social media, PR, coaching or an event planner.
A good prompt to help you start off with is “Act as a [role]. Create a [task]. Show as [format].” 🧠
Huge thanks for the opportunity to share knowledge on how to use these tools to work smarter not harder! Thanks so much to the One Roof team for your tireless support of the +1,500 women who are part of your community!
Love your work, One Roof team - Sheree Rubinstein, Frances Goh, Faith Limantono, and Abbey Pantano.
Want to learn more about Lana’s workshops or want to book in with Lana?