Empowering Startup Founders with Energy: Marketing and SEO Insights - Quick Wins vs Long-Term Results
Where do you put your marketing energy?
Marketing is all about attention.
Are your activities capturing your audience's attention? In the short or long-term?
I love sharing my marketing and SEO knowledge with startup founders!
It's mind blowing ALL THE THINGS that need to be considered when marketing and how your different channels support each other.
One of the things I try to emphasize with founders is repurposing your content.
If you wrote a blog, share and refer to the insights you included regularly.
If an external org interviewed you, share that interview and your top outtakes regularly.
If you have great media coverage, include that on your website and share it regularly (if appropriate).
Marketing and SEO are about balancing quick wins and long-term benefits. As always, keep your eye on your goals, work smart, and answer your FAQs!
Another one of my fav marketing charts from the Koozai blog and Session Media
EXCERPT FROM THE ARTICLE:
In this ‘ideal’ scenario we’re estimating ten days from the initial audit to a tangible performance uplift.
In reality however, this process will generally take a lot longer, particularly if the site is brand new.
Factors marketers have control over:
Resources, brand strength and regulation
Factors marketers don’t have control over:
Crawl frequency, number of referring domains, changes in the market, competitor activity, paid media, SERP change, and predictions of traffic changes